PIXIEPUNK

MUSIC BUSINESS OVERVIEW

Introduction-

All successful acts are built on a captivating voice, exceptional songwriting, a unique ability to connect with an audience, and a team of professionals.

Launching any artist takes many moving parts and substantial investment. Here are the various components of an artist business plan.

  1. Production:  Music recording and production at the highest standard takes substantial investment. This includes expenses for studio time, producers, engineers, session musicians, mixing, and mastering.

  2. Music Videos and Visual Content: Creating high-quality music videos and visual content to engage fans and promote the artist's brand may require a significant investment. Costs can include production crew, equipment rentals, location fees, post-production, and video promotion.

  3. Marketing: Radio promotion, social media management, grass roots marketing, and PR are all important components of spreading awareness and a building an engaged fan base.   

  4. Touring and Live Performances: Building and monetizing a fan base involves touring and live performances. Costs can include booking agents' fees, venue rentals, travel expenses, accommodation, production expenses, equipment, crew salaries, and marketing for shows.

  5. Continued Artist Development: Investing in artist development is crucial to enhance the skills, image, and overall career growth of a legacy artist. Costs in this area may include vocal coaching, dance lessons, image consulting, wardrobe, styling, and artist management fees.

  6. Additional Expenses: There are various other expenses to consider, such as living expenses, legal fees (contracts, copyright registration), insurance, travel expenses (for meetings, showcases, conferences), professional photography, and branding materials.

WHY PIXIEPUNK?

OVERVIEW-
PixiePunk is an alt-pop duo led by by songwriters/vocalists TJ and LYNZI. Their sound is a unique fusion of rock, pop, and hip hop, combined with socially conscious lyrics. LYNZI and TJ are top level artists, songwriters, and performers with a catalog of over 300 songs ready to be produced for this project. Most importantly, they are both highly devoted and intelligent human beings with the mindset, charisma, and skillset necessary to succeed as legacy artists. PixiePunk presents an enticing investment opportunity for those seeking to join their journey of revolutionizing the music industry, capitalizing on their market potential, and making a positive impact through their powerful message, electrifying performances, and universal appeal.

PAST EXPERIENCE-

During the pandemic TJ and LYNZI started self releasing music and making music videos under the band name “Mercury & the Architects” building a social media following of over 13,000 people on instagram and 25,000 people on twitter, and accumulating millions of streams and views online. Once the pandemic ended they were one of the first bands to play live again in Los Angeles, playing venues like The Viper Room, Whiskey a Go Go, and many more. After collaborating and learning from some of the top pro’s in the music industry they realized that in order to fulfill their potential and bring their message to a global audience they needed experienced collaborators and financial partners. From this experience “PixiePunk” was born and their collaboration with producer Kenny Carkeet began to elevate their music to a higher quality and larger audience.

TARGET AUDIENCE-

Their target audience are music fans who appreciate a unique sound and connect with lyrics that inspire change and promote unity. They are speaking to listeners who value authenticity, individuality, and music that addresses important societal issues. There are hundreds of millions of listeners in the world who will embrace this music.

CURRENT TRENDS-

With the rise of corporate media there is a growing demand for authentic and socially conscious music. Audiences are increasingly seeking artists who go beyond superficiality and address real-world problems through their lyrics.

MARKETING STRATEGY-

The marketing and promotion strategy for PixiePunk involves directly targeting music enthusiasts who appreciate a unique fusion of rock, pop, and hip hop with socially conscious lyrics. In collaboration with Venture Music they will establish a strong digital presence by creating compelling content that fosters community and resonates with their target audience. This content combined with strategic Facebook/Instagram, TikTok, and other digital advertisements will create substantial momentum and generate the active engagement on Spotify + social media platforms needed to build a real fanbase. They will then leverage their online following into public relations efforts, including press releases, interviews, and collaborations with influencers to increase visibility and further establish their public image. The next phase would be Radio airplay which will be garnered through targeted campaigns, interviews, and radio performances. Collaborations with featured artists and remixes will also expand PixiePunk's reach at this phase. Ultimately live performances and touring will be a key component, with a focus on local gigs, festival appearances, and touring targeted regions occupied by their fanbase. Consistent fan engagement through contests, fan-centric content, and meet and greets will foster a dedicated and passionate fan base.

PRODUCT DEVELOPMENT-

PixiePunk is currently working on their debut album with producer/engineer “Kenny Carkeet”. Their fusion of genres, catchy hooks, and relatable lyrical themes positions the album for commercial success, while their commitment to high-quality production and engaging performances ensures a standout release that establishes PixiePunk as a force in the music industry. Each song from the album will be promoted as a single; accompanied by short form music videos and supporting visual content.

REVENUE STREAMS-

PixiePunk's revenue streams encompass music sales through digital downloads, streaming platforms, and physical copies of their albums, live performances and tours generating revenue from ticket sales and merchandise, merchandise sales both online and at live shows, licensing and sync placements in various media platforms, publishing and royalties as songwriters and composers, collaborations and features with other artists leading to revenue-sharing opportunities, brand partnerships and sponsorships, and fan support through crowdfunding campaigns. By diversifying their revenue streams and strategically leveraging their catalog, performances, merchandise, collaborations, and partnerships, PixiePunk aims to establish a sustainable and lucrative business model to support their artistic endeavors and foster long-term growth in the music industry.

FINANCIAL PROJECTIONS-

PixiePunk anticipates revenue growth from album sales, streaming, live performances, licensing, and merchandise. Controlled expenses for marketing, recording, touring, and overhead costs ensure financial sustainability. Profitability is expected in the medium term, with a substantial return on investment as their career progresses and revenue streams mature. This is a lucrative marathon and TJ and LYNZI are willing to take this all the way.

COMPETITIVE ADVANTAGES-

The dynamic presence of dual lead vocalists brings a captivating energy to their live performances, enhancing their marketability. With strong songwriting abilities and relatable lyrics, PixiePunk establishes authenticity and a sense of unity, distinguishing them from other acts. These unique qualities along with a catalog of potential hit songs position them for long term success, offering immense market potential and a competitive edge in the music industry.

FUNDING REQUEST-

We are seeking an investment of at least $50k to launch PixiePunk, fuel their career growth, and maximize the potential of this music. The funds will be allocated towards content creation, production costs, marketing and promotional campaigns including content creation, touring expenses, and digital platform development. The investment structure can be tailored to the investor's preference, offering potential returns through album sales, streaming royalties, live performances, and merchandise revenue. While profitability is projected in the medium term, substantial returns are expected in the long run as PixiePunk solidifies their market presence. Investors can anticipate a transparent and collaborative partnership, receiving regular updates on financial performance and growth milestones as PixiePunk continues their pursuit of success in the music industry.